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When a person serves as a marketing manager for a company, he or she will receive a great salary and benefits package. The road to becoming a marketing manager usually takes years of experience in the field of marketing. As long as an employee has proven his or her ability to attract and retain new customers, this is usually a reason that is powerful enough to promote him or her to this position.

What does a marketing manager do?

Marketing managers receive a nice salary due to the high demands that are placed upon them. The demand for marketing managers is expected to increase in the next ten years by at least 20 percent. Companies will need to hire individuals who can adapt to social media methods of marketing. Companies will want to find qualified individuals who can market their products or services on an international level.


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There are no formal educational requirements for becoming a marketing manager. We help you towards your goal of becoming a successful and responsible professional. Our research-focused faculty, among the most productive in the world, bring the latest insights into the classroom to ensure that the content of the courses reflects the latest theories of customer behavior and the latest technologies.


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  7. Our course portfolio is updated every year to reflect the changing marketing landscape. Many of the electives we teach today could not have been taught 10 or even 5 years ago. The timeliness of the topics is another way in which we link the academic programs to marketing jobs, our first selling point, and it is possible thanks to our research-focused faculty, the second selling point.

    Marketing Management Introduction by Prof. Dr. Manfred Kirchgeorg

    Curious about studying at RSM? The learning process is assisted within the text through the provision of a number of learning aids.

    Important Elements of Marketing Analytics | Talentedge

    Each chapter has:. The text is complemented by an additional set of learning and teaching aids. These include a tutor's manual and a set of overhead transparency masters. The author wishes to acknowledge the contribution of Ms.


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    Sophie Tsoka who was responsible for the design and production of the visual material both in this textbook and the accompanying overhead transparency masters. Thanks are also due to Mr. Edward Seidler and Mr. Andrew Shepherd of FAO for their critical review of earlier drafts of the text.

    What is a Marketing Manager?

    Lastly, the author takes this opportunity to express his gratitude to Kathryn Greenhalgh, Margaret Bowler and Diane Wallace for their painstaking work in proofreading the draft manuscript. Hyperlinks to non-FAO Internet sites do not imply any official endorsement of or responsibility for the opinions, ideas, data or products presented at these locations, or guarantee the validity of the information provided. The sole purpose of links to non-FAO sites is to indicate further information available on related topics.

    Chapter 1 Agricultural And Food Marketing.